WE ALL NEED A MAZARIN BY OUR SIDE

DEALING WITH GROWTH THAT’S TOO FAST OR THAT’S STARTING TO LOSE STEAM. WITH DEVELOPMENT DRIVEN BY OPPORTUNITIES THAT WEREN’T NECESSARILY WELL ANTICIPATED. WITH A CRISIS, A MARKET DISRUPTION, OR AI THAT SUDDENLY APPEARS OUT OF NOWHERE AND UPENDS THE RULES OF THE GAME.

Executives and managers sometimes need an outside perspective on their business, its structure, or its development, to get back on track. An impartial, unbiased perspective capable of analyzing the market and its opportunities, the proposed offering, and the relevance of the go-to-market strategy.

Our Strategic Consulting Services

Consulting & Development

HOW SHOULD YOU POSITION YOUR COMPANY IN A COMPETITIVE MARKET? WHAT STEPS SHOULD YOU TAKE TO LAUNCH OR ACCELERATE YOUR GROWTH? WHICH AUDIENCE SHOULD YOU TARGET FIRST?
Passionate about chess and Go, in short, strategy, our consultants throw themselves wholeheartedly into your business to get you back on the fast track to growth. In partnership with D. Business Design, we cover the entire journey: from diagnosis to execution.

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OFFER MARKETING

A POORLY CALIBRATED OFFER WON’T BE ADOPTED. A POORLY ARTICULATED OFFER WON’T BE HEARD. AN OFFER THAT’S TOO SCATTERED WILL CAUSE YOU TO FAIL.

Creating and structuring an offer is far from easy but it’s a major challenge. Before communicating, before launching campaigns, the offer must be clear, understandable, and desirable. Because a vague offer comes at a high cost.

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CRISIS COMMUNICATION

ALL IT TAKES IS A TWEET. A SINGLE LINE IN A DECREE. A HUMAN ERROR. A TINY THING THAT BECOMES A HUGE ISSUE, AMPLIFIED AT THE SPEED OF LIGHT BY SOCIAL MEDIA.

A crisis that requires keeping a cool head and providing an appropriate response. Transparency, humility, action: this has always been our approach. If we tell you that, for a client, we flooded and blocked the inboxes of members of the National Assembly……

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Let’s get to know each other, let’s discuss your project.

What is strategic marketing and communications consulting?

Strategic marketing and communications consulting supports executives in their decisions regarding growth, positioning, and communication. It involves providing a structured external perspective, analyzing the market, the offering, and the go-to-market strategy, to identify the right levers and build an actionable plan.

In what situations does Firstcom provide strategic consulting?

When a company seeks to accelerate its growth, reposition its offering, pivot to a new market, or manage a reputation crisis. Our consulting services are designed for SMEs, mid-market companies, startups, and organized retail networks, in France and internationally.

Does Firstcom provide pure consulting or also handle execution?

Both. In fact, that’s what sets us apart: we don’t just deliver a recommendation and then disappear. We support the implementation (marketing, digital, acquisition, content…) to ensure the strategy delivers measurable results.