Yes. From media strategy to performance reporting, including asset creation, tracking setup, and continuous optimization. We can also provide consulting services if you have in-house teams, the approach adapts to your organization.
Paid campaigns that really work for your business
ANYONE CAN LAUNCH A CAMPAIGN. MAKING IT PERFORM IS ANOTHER STORY.
At Firstcom, a paid campaign doesn’t start with a media budget. It starts with a question: is the entire ecosystem (assets, sales funnel, landing pages..) ready to convert this traffic into results?
At Firstcom, a paid campaign doesn’t start with a media budget. It starts with a question: is the entire ecosystem (assets, sales funnel, landing pages..) ready to convert this traffic into results?
What sets us apart: we think in terms of campaigns and ecosystems
A successful campaign doesn’t stop at the click. It requires that everything before and after (creative assets, landing pages, sales funnel…) be up to the task of handling the traffic generated.
AT FIRSTCOM, WE WORK ACROSS THE ENTIRE CHAIN:
Tagging plan
even before launch, we set up the tracking needed to measure what really matters: conversions, micro-conversions, user journeys. No campaign without measurement. Ever. This measurement allows us to collect data that will help us optimize campaigns.
Asset optimization
visuals, videos, and more: we produce or optimize creative assets to maximize performance across every format and platform.
Sales funnel & landing pages
we audit and optimize the pages that receive traffic. Because a media budget well-spent on a poorly designed page is still a budget wasted.
Depending on your organization, we operate with complete autonomy or in a consulting capacity, to support your internal teams without bypassing them.
Search, Social, Display: the right levers at the right time
We activate all advertising platforms relevant to your market and your goals.
Search
Google Ads, Bing Ads, YouTube: capturing intent the moment it arises, with the surgical precision that only search allows.
Social
Meta, LinkedIn, TikTok, Pinterest: build brand appeal, reach qualified audiences, and drive engagement and conversions where your targets spend their time.
Display & Video
boost brand awareness, support the purchase journey, and optimize retargeting with formats tailored to each stage of the funnel.
The choice of platforms is never dogmatic. It stems from your target audience, your industry, and your business objectives.
The choice of platforms is never dogmatic. It stems from your target audience, your industry, and your business objectives.
Retailers & Networks: Local complexity is our specialty
Managing a national campaign for a retail chain while engaging each store within its catchment area, it’s a balancing act we perform every day.
Brand consistency at the national level, relevance and personalization at the local level, respect for catchment areas… we know these constraints from the inside out and have developed methods to address them effectively.
FAQ: Paid Campaigns
Why is a tagging plan standard at Firstcom?
Because a campaign that isn’t tracked is a campaign that can’t be optimized. The tagging plan is the foundation of any results-driven strategy: it allows the algorithm to learn what works, and enables us to measure performance, make real-time adjustments, optimize actions, and provide you with accurate reporting.
Does Firstcom work on all advertising platforms?
We run campaigns on Google Ads, Bing Ads, YouTube, Meta, LinkedIn, TikTok, Pinterest… Our choice of platforms is always guided by your goals and your target audience, not by a standard pricing grid.
How does Firstcom measure the performance of its campaigns?
Through custom reporting tools, built from the ground up around your business KPIs: cost per acquisition, ROAS, ROI, conversion rate, and lead value. You track performance in real time, without waiting for the monthly report.