A vision that goes beyond press coverage. Because performance is in our DNA, we manage PR with a constant focus on its contribution to your overall authority, media, digital, and brand.
Press Relations has changed. So has our approach.
Traditional PR agencies work with the media. That’s necessary. But it’s not enough.
Because today, your audience no longer just reads the press. They listen to podcasts, follow leading newsletters, and trust expert voices on LinkedIn. And search engines (Google as well as generative AI) build your reputation based as much on what is written about you as on what you say yourself.
At Firstcom, we practice PR in its dual dimensions: traditional and digital.
Not as two separate disciplines. But as two levers of the same strategy for visibility and authority.
Because today, your audience no longer just reads the press. They listen to podcasts, follow leading newsletters, and trust expert voices on LinkedIn. And search engines (Google as well as generative AI) build your reputation based as much on what is written about you as on what you say yourself.
At Firstcom, we practice PR in its dual dimensions: traditional and digital.
Not as two separate disciplines. But as two levers of the same strategy for visibility and authority.
Traditional PR: Credibility in Print
National, regional, trade, and specialized media… we build and maintain lasting relationships with the journalists and newsrooms that matter to your industry.
What we do in practice:
identifying relevant media outlets and journalists, developing editorial angles, drafting press releases and press kits, organizing media events, tracking coverage, and analyzing impact.
What we don’t promise:
guaranteed coverage. You can’t control the press, and any agency that tells you otherwise is lying.
What we deliver:
a coherent strategy, well-crafted messaging, and a media presence that stands the test of time.
Digital PR: The New Frontier of Authority
The media has changed. So have influencers. Today, an interview on a B2B podcast with 10,000 qualified listeners can be just as valuable as an article in a major general-interest publication. A niche newsletter read by your target prospects can do more for your reputation than a traditional press release.
Firstcom has structured a digital PR offering around three pillars:
Online media & pure players
Identifying influential digital media outlets in your industry, building relationships with their editorial teams, and producing content tailored to their formats.
Podcasts & newsletters
Mapping podcasts and newsletters with large audiences in your industry, developing pitch proposals, and providing support for public speaking engagements.
B2B Influencers & Experts
Identifying relevant expert voices and professional influencers, building editorial partnerships, and co-producing content.
PR and Digital Visibility
PR builds brand awareness. At Firstcom, it also builds authority.
Because performance is in our DNA, we steer every PR strategy with this in mind, from the very start, when selecting media outlets, angles, and messaging. And because we’re experts in SEO and GEO, we know how to leverage PR in these areas, so that every piece of coverage helps, in its own way, to strengthen your presence where your customers are looking for you.
Because performance is in our DNA, we steer every PR strategy with this in mind, from the very start, when selecting media outlets, angles, and messaging. And because we’re experts in SEO and GEO, we know how to leverage PR in these areas, so that every piece of coverage helps, in its own way, to strengthen your presence where your customers are looking for you.
FAQ
Does press relations improve search engine rankings?
The link is indirect but real. We understand it, we master it, and we build our PR strategies with this in mind, so that every piece of coverage helps strengthen your presence where your customers are looking for you.
Does Firstcom work with all industries?
Yes. Our experience spans a wide range of sectors: retail, B2B, automotive, services, the economy, and more. Industry knowledge is essential for identifying the right media outlets and developing credible editorial angles.
How do you measure the impact of a PR campaign?
Through quantitative metrics (number of publications, cumulative audience, advertising equivalent) but above all through qualitative indicators: tone of the articles , editorial positioning, media reached. At Firstcom, every campaign undergoes a structured evaluation.