At Firstcom, data isn’t an afterthought, it’s the foundation upon which every decision, every optimization, and every recommendation is built.
What we set up or configure based on your needs:
Every touchpoint tracked, every action measured, with or without formal deliverables, depending on what’s useful for your teams. The goal isn’t to produce documentation. It’s to ensure you’re making decisions based on reliable data.
Of course, we also manage the CMP in collaboration with our partner AXEPTIO, ensuring that your platform is fully GDPR-compliant.
Based on your context, challenges and constraints, such as GDPR, sensitive data, and international scope, Firstcom deploys and configures the most suitable solutions:
Because a report that no one reads is useless.
Google and advertising platforms are no longer the only places where your visibility is at stake. ChatGPT, Perplexity, Gemini, Copilot… generative AI models are increasingly driving purchasing decisions, service provider choices, and product recommendations.
Firstcom now includes monitoring of your presence in LLM responses as part of its services:
Do AIs mention you? In what context? Compared to which competitors? How often?
To do this, we rely on dedicated AI monitoring tools and on regular analysis of generative responses to your strategic queries. This practice is still rare in the market, but it’s becoming essential for brands that take GEO seriously.
A tagging plan precisely defines which events and actions are tracked on your website or platforms. Without it, your analytics data is incomplete, your campaigns are poorly optimized, and your decisions are based on guesswork. It is the invisible foundation of any successful digital strategy.
Google Analytics 4 is the most widely used solution; it is very powerful but subject to Google’s terms of service and rules regarding data transfer outside the EU. Matomo is an open-source alternative that can be hosted on your own servers, ensuring full GDPR compliance and complete ownership of your data. The choice depends on your regulatory context and your requirements regarding data sovereignty.
Firstcom uses specialized monitoring tools to track mentions of your brands and offerings in responses from ChatGPT, Perplexity, Gemini, and other LLMs. This monitoring allows us to identify whether you are mentioned, in what context, and alongside which competitors, and to adjust your GEO strategy accordingly.
Yes. The dashboards Firstcom produces are designed to be used directly by your marketing or management teams, without requiring any specific technical skills. Each metric is explained, and each visualization is designed to facilitate reading and decision-making.
Both. Firstcom can audit an existing tagging plan, identify errors or gaps, and correct them, or start from scratch on a new project. Our approach is tailored to your specific situation, not a standard package.