Being well-structured and well-written isn’t enough. LLMs don’t just extract the clearest content—they select the most credible sources. And that credibility extends far beyond your own website.
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Associate Director | Consulting, Product Marketing, Strategic Positioning
LLMs do not rank pages by popularity. They evaluate their ability to answer a specific question reliably and comprehensively. Writing to be cited by an AI is an editorial discipline…
Your content is excellent. Your team has put a lot of work into every page. But if an AI engine can’t access it, read it, and understand its content, it…
In 2025, an e-commerce revolution is taking shape. Indeed, with the launch of ChatGPT’s shopping interfaces, the rise of TikTok Shop, and Google’s AI innovations, shopping habits are being transformed.
Want to create a killer acquisition campaign? It’s not that simple! Did you think launching an acquisition campaign on social media was a piece of cake? Are you convinced that,…
Being well-structured and well-written isn’t enough. LLMs don’t just extract the clearest content—they select the most credible sources. And that credibility extends far beyond your own website.
Being well-structured and well-written isn’t enough. LLMs don’t just extract the clearest content—they select the most credible sources. And that credibility extends far beyond your…
LLMs do not rank pages by popularity. They evaluate their ability to answer a specific question reliably and comprehensively. Writing to be cited by an…
An AI engine has no patience. It analyzes your page in milliseconds, extracts what it deems relevant, and moves on to the next one. If…
Your content is excellent. Your team has put a lot of work into every page. But if an AI engine can’t access it, read it,…
A quiet transformation is reshaping the rules of SEO. It isn’t the result of an algorithm update; it stems from a change in the way…
The digital ecosystem is on the cusp of a radical transformation, driven by the advent of increasingly autonomous artificial intelligence. The end of 2025 will…
In 2025, an e-commerce revolution is taking shape. Indeed, with the launch of ChatGPT’s shopping interfaces, the rise of TikTok Shop, and Google’s AI innovations,…
The world of visual and artistic creation is being profoundly transformed by generative AI. In a fraction of a second, photos, videos, and illustrations are…
Want to improve your SEO in 2025 to stay visible on search engines? It’s not as easy as it seems! With Google’s algorithms constantly evolving…
Influencer marketing and search engine optimization (SEO) share the same goals: boosting visibility and driving customer acquisition.
Want to create a killer acquisition campaign? It’s not that simple! Did you think launching an acquisition campaign on social media was a piece of…
Choosing a communications agency in Marseille is a strategic decision and therefore crucial for any company seeking to strengthen its market presence. A high-performing communications…
In today’s digital world, companies in Marseille, Aix-en-Provence, or elsewhere must partner with digital agencies to remain competitive. Whether you’re a startup looking to establish…
Link building, or the creation of backlinks, remains a core practice in SEO. Despite changes to the algorithms.